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Job Title: Patient Access Manager
Location: Ilupeju
Location: Nigeria
Reporting To (Job Title): Marketing Director
Type of position: Permanent
Job Purpose/Scope
This job exists to develop and implement strategic brands plan to achieve revenue, profit / market share and life cycle objectives for brands in the Access portfolio within Anglophone West Africa.
Key Responsibilities
Application Deadline: 9th March, 2014.
Job Title: Patient Access Manager
Location: Ilupeju
Location: Nigeria
Reporting To (Job Title): Marketing Director
Type of position: Permanent
Job Purpose/Scope
This job exists to develop and implement strategic brands plan to achieve revenue, profit / market share and life cycle objectives for brands in the Access portfolio within Anglophone West Africa.
Key Responsibilities
- To successfully manage products in the Access portfolio
- Develop strategies and tactical plans for the sales team and ensure implementation.
- To review brand strategy periodically, to exploit positive changes in environment or to effectively manage constraints to its implementation for the achievement of brand / portfolio objectives.
- Manage external agencies to ensure that appropriate, accurate and timely brand messages are communicated to the right target audience, using the most appropriate cost-effective medium
- Design, develop and dispatch relevant brand promotional materials to the field force in a timely manner
- Effectively manage medical, regulatory and marketing information on brands to achieve portfolio objectives in line with international medical marketing code and GSK global policy
- To generate necessary data required for market and brand building, and brand planning across life cycles.
- Ensure strict adherence to medical governance and quality management related issues
- Bachelor degree, major course of study in pharmaceutical sciences
- At least 5 years work experience in a marketing/brand management role within the pharmaceutical industry
- Possess knowledge of the pharmaceutical industry
- Strategic marketing/brand management skills
- Product / technical knowledge
- Communication / Presentation skills
- Computer literacy skills
- Ability to successfully market brands in a market where majority have low purchasing power. Effective customer targeting is required.
- Ability to manage brands in an environment that has little or no reliable data for planning
- Ability to effectively manage brands in an unstable social, political and economic climate
- Ability to lead cross-functional teams to achieve brand / portfolio objectives
Application Deadline: 9th March, 2014.
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